LONDON · 1910

The House

Get in Touch

Trade enquiries, private label, or a question about a formulation — write and a person will answer.

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Frequently Asked

Questions

Where is DAMU LTD. based?

DAMU LTD. is registered and based in London, United Kingdom. It is the company ASHCROFT belongs to and the company that manufactures the range — every carton in the cabinet carries the line Manufactured for ASHCROFT, a brand of DAMU LTD., London, UK. Correspondence for either name reaches the same office.

What does ASHCROFT make?

Oral care, and only oral care. Nine premium toothpastes — AntiCavity, Charcoal, Enamel, Fresh Breath, Gum Care, Sensitive, Smoker, Total Care and Whitening — and five of those same formulations again as mouthwash. Dental floss and a toothbrush were on the shelf when the house opened and are being made again; they are not for sale until they are right.

Where is ASHCROFT?

London. The house was founded there in 1910 and the range is still made in the United Kingdom under a UK formulation. There is no shop to visit — the office answers by telephone and by post.

Why nine pastes instead of one that does everything?

Because a paste built to treat one thing can carry a full dose of what treats it. Sensitivity needs potassium nitrate at strength; staining needs peroxide; a bleeding gum line needs chlorhexidine. Put all of them in one tube and each is diluted to the point of politeness. Total Care exists for a mouth with no single complaint — but it is one of the nine, not the excuse for the other eight.

Do you take trade or private-label enquiries?

Yes. Distribution, pharmacy and clinic supply, and private label under your own name are all handled by the same office. Write with the market, the quantity and the formulations you are interested in, and you will get a straight answer about what is possible and what is not.